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The Website design and build for Jesmond Fruit Barn | Newcastle Creative Co

About Jesmond Fruit Barn

With over 30 years’ experience, Jesmond Fruit Barn have an extensive knowledge of fruit and vegetables, sourcing only the freshest produce. During that time Jesmond Fruit Barn has become a one stop produce shop. They have an extensive range of products including fruit, vege, deli items and other cooking ingredients such as sauces, spices and condiments. Jesmond Fruit Barn has become an icon throughout the Newcastle region, supplying to a variety of local businesses and now offering online ordering & home delivery for all their customers.

The Collaboration

Sitting with Carlo one afternoon enjoying a few cold ones is where our collaboration with Jesmond Fruit Barn began. After an initial planning and strategy session we have helped to elevate their social media and online presence. We have achieved increased engagement and communication with their customers across both their Instagram & Facebook platforms. This has been accomplished through creative content, videography, photography and competitions.

Some of this content includes; behind the scenes, recipes, weekly specials, community engagement, regrams, historical pictures, milestones, staff personalities & much more. We introduced e-commerce to their website in April 2017, allowing for customers to conveniently order their fruit and vegetables online and have it delivered to their home. Carlo and the entire Jesmond Fruit Barn team have been amazing to work with and we are excited to continue this collaboration into the future.

Project Details

Social Inclusions

  • Strategy
  • Management
  • Videography
  • Content Creation
  • Photography
  • Graphic Design
  • eCommerce

The Results

Jesmond Fruit Barn were managing their own socials before engaging our team to help. The current results now speak for themselves. We added in regular creative content, including recipes and behind the scenes stories, all supported with professional photography and videography. This helped us to ‘tell their story’ and escalate their already popular local profile.

We started their Instagram profile from scratch and once their online store was completed and live we connected the product catalogue to make it easier for consumers to quickly and easily put things into their baskets and check out. The staff often appreciate when we go above and beyond to assist with consumer enquiries in a quick and efficient manner. We are about to step up their social advertising campaigns with their Pixel tracking nicely and now have the ability to target custom audiences using the increase in their email database.

We love our local fruit barn

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Custom Video

To coincide with the launch of their online store we produced a short social media video to capture ‘a day in the life’ of the Barn. It’s a quick snapshot of the friendly customer service and quality fresh produce customers can expect when they purchase either online or in-store from Jesmond Fruit Barn.

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