Below we are going to discuss and explain the major benefits of upgrading your website every 2 years. This may seem crazy to you, especially if you have forked out major funds for your current website. The good news is, upgrading doesn’t mean breaking the bank and we are certain that the investment you make through these upgrades will benefit your business (if your site is optimized properly and your strategy is strong).
We live, breathe, eat sleep and yes dream about websites. So while you have hopefully been keeping up with the latest trends and industry standards in your field of expertise, we have been keeping up with ours. That’s why it only makes sense to collaborate with someone who can deliver the below benefits.
Website slipping into search engine obscurity?
Your websites SEO is likely out of date and needs to be re-assessed. Did you know that Google changes their search algorithm between a staggering 500-600 times every year! You may not have even thought about it, but that plays a major influence on your site leaving users unable to find you. That’s exactly why we suggest refreshing and updating your site every 2 years as an absolute minimum.
Another major benefit to upgrading or updating your site is due to design changes. UI & UX (User Interface and User Experience) arguably play the one of the most vital role in whether your website is delivering an enjoyable experience to your visitors. If a user or visitor to your site cannot navigate or read your content easily and get to where they’re going effortlessly then your site is in need of a desperate overhaul. While design is often neglected in favour of ‘hard conversions & sales’, in our experience those sales and conversions seriously dip when a site is poorly designed. They need to work together. Ask yourself, was this even a conversation had with my current provider?
That leads us to our next point and benefit for upgrading. Speed. Often it’s the last thing on website builders minds and if you’re looking to get your site re-done you should ensure your developer is taking all of this into consideration. If not it will end up costing you time, money & page rankings with users getting frustrated and leaving your site.
Balancing great design, with good SEO practises and having your site speed running quicker than a cat from water is a fine art within itself.
Doesn’t my website host take care of all this for me?
We had to learn the hard way about this, after hosting a few of our sites through one of the major providers we ended up frustrated at how slow the sites were, and it was simply due to the fact that it was being hosted on a server that was not ideal for our setup. So we hunted around until we found a host that was properly optimized.
So before you hit that buy now button on your $3.99 hosting plan, you must take into account all of the above at a minimum and do your research to make sure your host is the best option for you. If you don’t it will end up costing you a lot more than a cup of coffee.
There is an age old rule in this world and it goes like this: “You get what you pay for”.
If you’re unsure about what you need, contact us below and we will happily point you in the right direction.
To re-cap the above and ensure you are on top of your website game
Make sure your website stays current, relevant & up to industry standard by staying up to date on SEO trends, user interfaces & experience techniques (a good idea is to actually ask your visitors about their experience). And lastly ensuring that your sites speed is delivering and running at an optimal level (around 1 – 3.9 seconds). This will help you:
- Ensure that you’re on par or outrunning your competitors
- Your users and visitors love your site & want to stay
- Say that you take what you do seriously and value the first impression you give people visiting.
A few Do’s and Dont’s when it comes to upgrading
+ Before you jump right in and transfer your hosting, assess whether the speed of you site on it’s current server is up to scratch and whether or not it will handle the upgrade. GT Metrix is a great tool to use to analyze this.
+ Look at every bit of information on your site. Assess your image labels, their size and what page they are on. Do they relate to your permalinks and content? Is their a better way this information could be communicated? All these factors play a part in your overall SEO. Never assume it’s ok to just keep the same.
+ Take a fresh look at the structure of your site. Does it flow and connect well or is it clunky and hard to navigate? If it’s the latter you might want to bite the bullet and re-structure your site. It will be more beneficial in the long run.
+ If you do end up re-structuring, it’s important to set up re-directs from the old URLs to new ones. This way you will minimize the loss in traffic to your site.